ANN ARBOR—Order a meal these days and there's a good chance you're using some kind of electronic device—a smartphone, tablet, computer or even a touch screen at the restaurant. As so-called "i-ordering" becomes more common, it raises a question for restaurant owners, researchers and policymakers: Does the kind of interface used by customers affect their food choices? New research at the University of Michigan shows it can. Aradhna Krishna, professor of marketing at Michigan's Ross School of Business, and co-authors Hao Shen and Meng Zhang of the Chinese University of Hong Kong found that an iPad-like touch interface leads people to make more hedonistic food choices over more healthful ones. A series of five studies suggests that when one sees a self-indulgent food on a touch screen, one has automatic imagery (also called mental simulation) of reaching out and picking it up. The touch screen is consistent with this naturally occurring mental simulation and facilitates it—increasing the choice of the hedonistic food.

In other words, the act of reaching out to touch a picture of your food choice on a touch screen is more consistent with the natural mental simulation that occurs when one picks up that food—versus using a mouse on a laptop or a tablet with a stylus—making it more likely for people to choose cheesecake over fruit salad. The results have immediate industry relevance as a number of restaurant chains such as Chili's, Applebee's, Sakae Sushi and Uno Chicago Grill have rolled out touch screens for customer orders at some locations.sushi to go castricum "Humans act through mental simulation, even with the most mundane tasks such as picking up their glasses from their desk," said Krishna, the Dwight F. Benton Professor of Marketing. jiro dreams of sushi streaming netflix

"When we see things that naturally attract us, there is an urge to reach out and grab for them. We find that when you touch the screen to order food, this mental interaction leads you to a more emotional choice rather than a more cognitive one." Krishna and her co-authors first tested their hypothesis by having study participants choose either a cheesecake or a fruit salad using an iPad or a desktop computer. sushi grade tuna lincoln neThey found 95 percent of those using the iPad ordered cheesecake versus 73 percent using the desktop computer.jiro dreams of sushi download portugues They ran other experiments that measured results between iPads with touch screens and those with a stylus, iPads with a mouse, and desktops. jiro dreams of sushi vancouver

They consistently found the pleasurable food choice more strongly associated with a touch interface than with any other kind of interface. Another study showed that if the order button was placed far from the picture, so that even on a touchscreen the study participant was not touching the food when ordering it, then the touch screen effect no longer held true.sushi grade fish montgomery al "All of this points to the driver being the mental simulation of reaching out to grab something with your hand," Krishna said. jiro dreams of sushi seattle"This has obvious implications for the restaurant industry. When Chili's ran a pilot to use table touch screens at some restaurants, dessert and appetizer orders increased. We can't say this direct-touch effect is the reason, but it can be one of the factors."

She notes there also are societal implications, as customers and policy officials should be aware that the method of ordering can push them toward higher-calorie food. The research, "Computer Interfaces and the "Direct-Touch" Effect: Can iPads Increase the Choice of Hedonic Food?" will be published in the Journal of Marketing Research. The sushi dish is average ( not too bad) same as other sushi. The food is fresh.We are from Australia, our kid doesn't like raw food. This restaurant has western food such as fish and chips, fries chicken in Japanese style.The order and delivery system is fun and technology. We do recommend to try if you are visitor. 680 reviews sorted by: Ordering food is fun. How it arrives is even more fun. Good quality and reasonable prices. 108 yen for the basic sushi dishes, for example. Coolest sushi place in Tokyo i guess!Not your usual conveyer belt sushi chain.Sushi taste just okay though (similar to Asian style Sushi Tei or Sakae)Place your order through the computer and wait for your sushi to reach your seat, stop right in front of your seat automatically.

Good for entertaining the kids i guess!Place is big, queue was okay when i went there.A must visit when in Japan,but not sure if I would come back again! Although the Sushi was only average by Japanese standards we had a really fun dinner and would go back next time. Our 3 kids loved ordering in English on the iPad and waiting for the conveyor belt to deliver their dish. We queued for 10 minutes and had to sit separately, next time we would wait for a booth as ordering together and sharing was half the fun. It's a fun way to order your sushi!Everything is high tech! And, very reasonable prices. IRS Software Sdn. Bhd. is a point of sales software development company in Malaysia which has been established since 2002. We have developed and delivered some of the most effective and easy-to-use solutions to our clients from various sectors. We specialize in business IT solutions such as the Point Of Sales System and F&B System.... but the URL you have requested was not found. To find what your are looking for please browse or search the ACM Digital Library.