Sushi in Poland Street, Soho, on January 22nd 1997 with his life savings of £200,000. Within a week, there was a queue down the block, and the company never looked back. ‘Actually it wasn’t that easy’, says Simon. ‘Over the next five years, in spite of some very successful restaurants, there were some poor ones too, and some very close shaves.’ ‘Robin Rowland, who had been my partner from early on, really did the hardest thing – which was to take a small group of restaurants and build them into the organisation of quality sites and operation we have today. That allowed me to go on and look at new projects.’ Mark Norton, the only person other than Andy Warhol to have designed two Rolling Stones album covers, designed the YO! logo, and always said that YO! was destined to become a famous brand. ‘It just happened to be a sushi bar in its first manifestation’. ‘Early YO!s had drinks served by robots, which featured in Microsoft’s Where do you want to go today?

campaign – accompanied by David Bowie’s Heroes. The American advertising agency rang up and said, “Would you mind if we shot our next TV commercial using YO!’s name and venue?”… we thought they were joking at first, but soon woke up and carefully hid our Apple Macs (or the equivalent back then). sushi grade tuna at whole foodsThen, Tim Bevan, from the film producers Working Title, called to say they wanted to shoot a Johnnie English film in YO! sushi rolling machine robotSome of you may remember that Rowan Atkinson got his tie caught in the conveyor belt.’where to find sushi fish monster hunter Underneath the first YO! jiro dreams of sushi west village

Below – which famously had self service beer at every table. You could still smoke in bars then, so smoke extracting ash trays were installed – and the government came so close to legalising marijuana that Simon told The Times that he was going to extract all that smoke into special rooms, and charge people to go in there… needless to say that never happened. sushi online rosarioBut The Times did declare “YO! order sushi online birmingham Simon Woodroffe and the management of YO! where to buy seaweed for sushiSushi have, at different times, owned various parts of the business. The company has been bought and sold three times during its expansion, each time successfully for its owners, but Simon and the YO!

Co. own a royalty in perpetuity. If you want to read more about the early days of YO! Sushi, The Book of YO! is available from Amazon.Get 1/3 off food when you sign up to our Love Club! Check your balanceEnter your gift card numberCheckSushiFuriously flavoursome dishes for only £2.80 each. Every Monday to Friday until 27th Jan. See our line-up: bit.ly/JanFestivalYO! SushiLET THE FESTIVAL BEGIN. 48 fresh favourites for only £2.80 each. Find out more: bit.ly/2iY6PQwPosted by shareYO! Sushi updated their cover photo.Find out more: bit.ly/2iY6PQwYO! Sushi shared their event.Don't miss out on our # Party on London's Southbank, including prime viewing of London's sold out Fireworks! 🎉🎶🍜 Book now! bit.ly/2h2XLwlNYE Southbank Food & Fireworks partyYO! SushiLove them or hate them? FREE side of Stir-Fried Garlic & Black Bean Sprouts when you dine in with us until this SAT 24th 🎅 Tag your fellow sprout lovers and spread the word! T&Csi added an event.NYE Southbank Food & Fireworks partyYO! Sush

iTake a break from Christmas shopping with a 1/3 off dinner at YO! Sushvoucher here: bit.ly/2hph2IrYO! SushiChristmas shopping this week? Treat yourself with 1/3 off dinner at YO! Sushvoucher here: bit.ly/2gO0dI5YO! SushiIt's a comfort food kinda evening 😋 🍜 Staying in? Check out our deliveroo menu: bit.ly/2hr3XvsYO! SushiKick-start your New Year's Eve at YO! Sushi ow for unlimited street food & sushi, music and prime viewing of London's Firework Display! 🎉 Findpdated their cover photo.Christmis season we’re serving Limited Edition apple-filled doughnuts with a magical dusting of cinnamon sugar...the perfect Christmas shopping treat! ❄️ Viewclusively at Birmingham Selfridges. Try our premium MSC Smoked Salmon & Caviar roll, paired with an elegant glass of Merry Cherry Fizz. See our Festive Menu: bit.ly/2fJoIBuBirmingham Selfridges Festive MenuYO! SushiExclusively at Manchester Selfridges. Try our Festive Menu: bit.ly/2fJoIBuManchester Selfridges Festive MenuYO! SushiWeather this bad is the perfect excuse for a Hot Food Bundle for two! Check o

urs out at http://deliveroo.co.uk 🙌YO! Sushi updated their cover photo. Get Our Free Weekly Email! For all the latest deals, guides and loopholes - join the 10m who get it. We check every deal, but if something's changed, please report it Can you find it cheaper? Ensure you Compare prices first, offers aren't necessarily cheapest. There's a risk any company can struggle, so learn to Shop Safely.Sushi �2.80 plates Mon- FriSimply turn up at most Yo! Sushi restaurants between Monday and Friday until Fri 27 Jan, pick any blue plate from the conveyor belt or order anything on the Yo! Festival menu and pay only £2.80 per dish. The offer's not valid on drinks or takeaway. With the most expensive plates in the offer usually £4.55 - including the popular vegan tofu katsu curry and the chicken katsu curry - you could save up to 40% (£1.75) per dish. The offer is available at more than 50 restaurants (see 'more info' below to see if your local is participating) and all dishes are subject to availability.

Vegan options also include inari sushi, pumpkin katsu and the vegetable versions of gyoza, chahan and yakisoba. See the Veganuary website for more offers on vegan food during January. More info Offer only valid at Yo! Sushi: Aberdeen Bon Accord, Aberdeen Union Square, Bath, Baker St, Belfast, Birmingham Grand Central, Birmingham Selfridges, Bluewater, Bond Street, Brent Cross, Brighton, Bristol Cabot, Bristol Cribbs Causeway, Bromley, Cambridge, Cardiff St. Davids, Chelmsford, Cheltenham, Cheshire Oaks, Chester, Croydon House Of Fraser, Derby, Eden High Wycombe, Edinburgh Harvey Nichols, Edinburgh Princes St, Exeter, Finchley Road, Fulham Broadway, Glasgow Braehead, Glasgow Silverburn, Guildford, Harrogate, High Street Kensington, Kingston, Lakeside, Leamington Spa, Leeds Trinity, Leicester, Liverpool ONE, Manchester Arndale, Manchester Piccadilly, Meadowhall, MetroCentre, Milton Keynes, Newcastle Grainger Street, Norwich, Nottingham, Oxford, Plymouth, Reading House Of Fraser, Richmond, Russell Square, Southampton, St Paul's, Victoria Station, Waterloo Station, Windsor, Whiteley Shopping and York.

Offer not applicable on miso, drinks or takeaway.Sushi 25% off food for studentsIf you sign up online to the Yo! Club, you can get 25% off at all Yo! Sushi restaurants across the UK from Tuesday to Friday and on Sunday. To get the discount, simply check the 'I am a student' box when you sign up, and you'll be sent a unique code which you'll need to present along with your student card in the restaurant to get the discount. It's valid on food only, and not on drinks or takeaway or alongside any other offers and promotions. More info It's one per student, per meal with a valid NUS, UCAS or International Student card.Sushi �2.80 platesSimply turn up at most Yo! Sushi restaurants on a Monday, pick any blue plate from the conveyor belt and pay only £2.80 per dish. The offer's not valid on drinks or takeaway or anything not on the Blue Mondays menu. With the most expensive plates in the offer usually £4.55, you could save up to 40% (£1.75) per dish. The offer is available at more than 60 restaurants, although a few locations are excluded (see 'more info' below) and all dishes are subject to availability.

More info Offer not valid at Yo! Sushi: Edinburgh Airport, Edinburgh Princes Street, Gatwick North, Heathrow Terminal 2 & 3, London Harvey Nichols, London Selfridges, Southbank, St Pancras Station or Westfield White City. Offer valid for dishes off the conveyor belt only and not applicable on miso, drinks or takeaway.Sushi 25% off for armed forcesAt all Yo! Sushi restaurants across the UK, customers who show a valid MoD ID card from Tuesday to Friday will get 25% off dishes from the conveyor belt, including daily specials. This deal is valid on a maximum of 10 dishes per military personnel. Discount cannot be used on drinks, takeaway items or alongside any other offers and promotions. More info Valid on food from the conveyor belt only.Sushi �2.80 plates Mon- FriSimply turn up at most Yo! Sushi restaurants between Monday and Friday until Fri 23 Sep, pick any blue plate from the conveyor belt or order anything on the Yo! Festival menu and pay only £2.80 per dish.

With the most expensive plates in the offer usually £4.55 - including the award-winning vegan tofu katsu curry and the chicken katsu curry - you could save up to 40% (£1.75) per dish. �10 four-plate lunch at Yo! SushiIf you sign up to the newsletter at Yo! Sushi before Fri 27 May, you can get four plates for £10 Tuesday to Friday from 11.30am until 3pm. You'll receive a unique discount code by email which you can then show to staff to get the deal. Yellow and grey plates aren't included in the offer, and you can only have a maximum of one pink and one orange plate per bundle, but you could still save £6ish. It's worth noting you'll not save if you have four green plates, but you'll save even if you just order four blue plates. It's valid in participating Yo! Sushi restaurants, see full T&Cs to see the full list.Sushi takeaway �22 for twoFrom Thu 11 Feb until Mon 7 Mar, order a 'Taste of Tokyo' takeout at Yo! Sushi and you'll get dinner and drinks for £22.

We've totted up the cost, and if you bought the items individually they'd cost between £24.90 to £29.90, saving a minimum of £2.90 and a maximum of £7.90 With this offer you'll get: Sharing bento - norm £11.50 Edamame - norm £1.90 Salad - spicy chicken salad (norm £4.20) or goma salad (norm £3.60) or beef tataki salad (norm £4.60) Mochi - chocolate or strawberry cheesecake (norm £4.10) Drink - one bottle of 300ml Hakushika Ginjou sake (norm £7) or two bottles of 330ml Asahi beers (norm £7.80) or any two soft drinks (Coke, Diet Coke, Sprite, still or fizzy water, norm £3.80). Alcohol options aren't available in some restaurants, see 'more info' below for details. The sharing bento contains fish so isn't suitable for vegetarians. More info This offer isn't valid at Yo! Sushi Heathrow T2 or T3 and can't be used with any other offer. You can't get the sake or beer from the following Yo! Sushi restaurants: Richmond, Leamington Spa, Newcastle, Bond Street, High Street Kensington, Chester, Cheltenham, Brighton, Guildford, Fulham Broadway, Cheshire Oaks, Russell Square, Kingston, Whiteley Shopping and Manchester Arndale.

Sushi �2.70 platesSimply turn up at most Yo! Sushi restaurants, pick any blue plate from the conveyor belt or menu and pay only £2.70 per dish. The offer’s valid Mon-Fri until Fri 29 Jan. With the most expensive plates in the offer usually £4.50, you could save up to 40% off (£1.80) per dish. The offer is available at more than 60 restaurants, although a few locations are excluded (see 'more info' below).Sushi: Charing Cross, Chelmsford, Dublin, Edinburgh Airport, Gatwick North, Heathrow Terminal 2 & 3, London Selfridges, Manchester Selfridges Trafford, Birmingham, London Harvey Nichols, Paddington Station and Westfield Stratford. Offer valid for dishes off the conveyor belt only and not applicable on miso, drinks or take-away.Sushi food, beer & wine �2.50 eachSimply turn up at most Yo! Sushi restaurants, pick any blue plate from the conveyor belt and pay only £2.50 per dish. You can also get bottles of Kirin Beer and glasses of red or white wine for £2.50 each (norm £4ish).