404 (Page Not Found) Error If you're the site owner, one of two things happened: 1) You entered an incorrect URL into your browser's address bar, or 2) You haven't uploaded content. If you're a visitor and not sure what happened: 1) You entered or copied the URL incorrectly or 2) The link you used to get here is faulty. (It's an excellent idea to let the link owner know.)Great examples of Video Content Marketing Content marketing often relies upon creating stories and then finding the most engaging channels to communicate those stories. The bigger the story, the more impactful the campaign will be. Let’s take a look at a couple of stories that have been created by brands and see how successful they have been. This is one of my favourite examples because it is truly awe inspiring, frightening and exciting. Red Bull are renown for having produced some wonderful examples of content marketing that have engaged their target audience.

(Flugtag/ Air Show/ Montreal They empower their local marketing teams to find innovative ways to bring alive the “Red Bull gives you wings” strategy. Stratos stunt hasn’t even happened yet, but it is such a big idea that there is already a lot of buzz around it. This is helped by Red Bull creating an animated video of what the actual stunt willCheck it out here: The animation is fascinating to watch and we hardly notice the Red Bull logo on the bottom right corner, or on the stunt man’s spaceViewers come to watch the seriously entertaining video and hear about the incredible stunt, and already Red Bull has 28mI can’t wait to see the final stunt itself. This is a great example of a brand creating a big idea around a simple feature of one of their products. Hi Tec are a British company that make running shoes (sneakers in the US). have the brand recognition or the advertising budget to compete with Nike and Adidas.

But they briefed their agency to produce a video based around the ‘water resistant’ feature of their shoes. The concept that they came up with looked to imitate the thousands of ‘extreme’ sport videos that feature a bunch of ‘heroes’ challenging themselves to achieve a personal best (surfing,or those who are pioneering new sportsThe video is created as a verysushi yoshi menu killington believable documentary and apart from a baseball cap with the Hisumo sushi menu garhoud Tec logo there is hardly any branding. genki sushi menu lahainaThe shoe is introduced as ajiro dreams of sushi subtitle file

tool that is being used in the crazy new sport of “liquidWearing water resistant shoes and running as fast as they can, the runners appear to be able to run on water for at least 3 or 4 steps. What are the consistent features? A story that captures the imagination Other examples include Nike "Write the Future" How expensive are these sorts of viral campaigns?sushi grade salmon scarborough One of the major advantages of ‘viral video’ is that it is cheap,genki sushi menu wilmington nc but this is a double edged sword because increasingly marketing departments are being expected to deliver impactful viral videosCEOs look at the success of big brands viral campaigns, think they’re cheap and effective and want theBigger companies have ad agencies who have

been making TV ads for decades and are now keen to still be able to serve their clients by creating ‘viral videos’. often be produced with exactly the same level of planning as a TV ad and often the ad agency will be able to dedicate large creative teams to coming up with some great (and wacky) ideas. final video will often be made to look slightly scruffy around the edges to feel more genuine. The challenge for the marketing department is to find the best creative idea, for the least budget. Driving viewers to the viral video Once the video has been created then the challenge is to ensure that the maximum number of people view it (hence increasing brand awareness and indirectly, sales). The first task is to post the video on as many video sharing websites as possible and then share those links using every communication channel that the marketing team has at their disposal. For smaller companies this can also involve

calling up friends and family and asking them to help get theThe video has to be compelling to be viral of course, even your family are going to get bored if you send them a link to a video of your goldfish (although a video of your cat is almostMy old ad agency used to say that to be successful an ad had to be Sexy, Shocking or Surprising. certainly helps, but there is a very fine line between producing something that is going to go viral and something which is going to harm the overall perception of the brand. And remember this is the 21st century, so don’t go rushing out to hire some Playboy bunnies for your viral video. The best way to generate views of the video is by targeting influential users, or groups who are interested in your product, or the topic of your content. example when we had created a viral video that featured some antics on a golf course, our social team got in contact with hundreds of small golfing forums, websites, bloggers and tweeps.

Once enough people knew about it, it really did become viral and people started to share it. We managed to gain 2m views. some great tools out there now which allow you to find influential groups, communities and users on twitter who are relevant to yourBut there’s no getting around the fact that to have an impact you require a lot of legwork, emailing, tweeting @No surprise that there are already a number of agencies that offer to do this for you! No surprise that most companies start with a blog In reality most brands and companies wont have the budget or resources to create high end viral campaign videos or events. most companies can and should invest in frequent, valuable content that is relevant to their audience. This is particularly true for small companies where a small smart investment can reap rewards. Setting up a blog on wordpress is not only simple, but can now look very professional and slick. Once you’ve got that set up, it