Stay humble, be fearless, and work, work, work, work, work, work.Amazon continues to expand its business with the news that you can now order your takeaways via the online retailer. Amazon Prime customers can now get free one-hour restaurant and takeaway deliveries in London, with 180 restaurants already signed up. Customers can order from restaurants including Strada, Tossed, and even a Michelin-starred restaurant – Benares – with delivery to 21 London postcodes promised within the hour. Don't waste money on takeaways? Make sure the cash you save earns a top rate The takeaway delivery launch follows hot on the heels of Amazon Fresh, a same-day grocery delivery service. The retailer already operates restaurant deliveries in 12 cities in the US including New York, Los Angeles and Seattle. Customers in London can now order their meal via Amazon’s Prime Now app, which shows them restaurants delivering in their area, then tracks the food once an order has been placed.

Their food costs the same as if you ordered it to eat-in with Amazon saying there are no service fees or mark-up, but you do have to spend at least £15 to qualify for free delivery. Amazon has said it will refund customers if they discover their meal would have been cheaper to eat in the restaurant. To be able to use the delivery service you must currently live in one of 21 postcode areas across London that cover the City, Chelsea, Vauxhall, Bethnal Green, the West End and Islington but Amazon has said it will be expanding further in the future. The restaurants already signed up to the service include Burgershack, Chop Pot, Crepe Affaire and Archipelago. “Our team have hand-picked a selection of the best-quality local restaurants in London,” says Amazon Restaurants’ UK boss Al Wilkinson. “We’re excited to be helping many of these small businesses start offering home delivery.” “Home delivery is something we’ve long considered but haven’t been confident the food would arrive in the best condition,” says Daniel Creedon, head chef at Archipelago which serves exotic meats and insects.

“But Amazon understand logistics and can ensure the food reaches our customers as it should.” Order groceries at the touch of a button Sainsbury's trials Slow Shopping for elderly, vulnerable customers 18 sneaky ways to save money at AmazonJust Eat wants to remove any friction around online food ordering and ensure it is ahead of competitors so that it is ready should Amazon or Microsoft come calling.Just Eat wants to remove any friction around online food ordering and ensure it is ahead of competitors so that it is ready should Amazon or Microsoft come calling. Just Eat is placing a bigger focus on new technology such as virtual reality (VR), artificial intelligence (AI) and robotics to ensure it stays ahead of the curve, as new players enter the increasingly competitive takeaway sector. The online food delivery brand hosted an event today (22 November) to showcase some of the technology it is developing. ●    Virtual reality: Using VR, it offers restaurant partners a bird’s eye view of its orders that can highlight patterns, hot spots and opportunities for growth.

●    HoloLens: Using augmented reality, the experience enables customers to see a restaurant menu as a buffet for them to pick and choose from.sushi cape town waterfront ●    Customer care chat bot: Built using the Microsoft Bot Framework, this development sees AI integrated into the ordering experience to ensure that customers receive round the clock support and service.sushi factory order online ●    Delivery robots: In September, Just Eat began testing self-driving delivery robots on the streets of London, designed to increase delivery capacity for restaurant partners. where to buy sushi platterPilots are taking place in Greenwich, London.sushi soy paper or seaweed

Just Eat, which recently overhauled its advertising, and the look and feel of the brand, is one of a number of brands operating in the rapidly growing takeaway sector. how sushi fish is preparedAccording to Euromonitor, the sector was worth around £5.3bn in the UK last year, but that is expected to rise to £8bn by the end of the decade. sushi online plThat growth has attracted a number of new players, such as Deliveroo and Uber Eats, which are looking to disrupt the sector once again.sushi in japanese letters Just Eat is all too aware of the competition. And so it is on a mission to “remove friction that is preventing adoption” among restaurant partners and consumers, said chief product and technology officer Fernando Fanton.

“We want to leverage data and put it at our restaurant partners’ finger tips, so it’s super easy for them to understand what small actions they can take to grow the business,” he said during the event. “It’s not crazy to think that in the near future we can [develop] an extension of our chat bot where consumers can speak to a virtual waiter. Not only does he know everything about Indian food, but he also knows everything about you. Everything we have on show today is just the tip of the iceberg.” Besides trialling new tech itself, Just Eat also launched a food tech accelerator programme earlier this year to help the next generation of food technology startups. It has invested £20,000 in five companies in return for a 5% stake in each as it looks to “help pioneering young companies”, according to CEO David Buttress. Just Eat’s global CMO Barnaby Dawe told Marketing Week the programme enables the company to “constantly disrupt itself” to ensure it is always at the forefront of the sector.