Sainsbury's rolls out one-hour delivery by bike in inner London After a local trial earlier this year, Sainsbury's is introducing a service to more areas of central and south west London that will offer delivery by bike within one hour of an order being placed on its iOS app, Chop Chop. The supermarket has recruited a team of 40 shoppers and cyclists, based at its Pimlico and Wandsworth stores. After an order is placed using the app, the shoppers will collect the products requested in store, and a cyclist will then make the delivery. If a user orders an item that isn’t in stock, a Sainsbury’s shopper will call the user to suggest a substitution. The service is now available in areas including Westminster, Paddington, Southwark, Chelsea, South Kensington, Fulham, Putney, Wimbledon, Tooting, Balham, Battersea and Clapham. It covers 45,000 postcodes - 2.5% of the UK's 1.8 million. Jon Rudoe, Sainsbury’s director of digital and technology, said: "This trial is part of our strategy to give our customers more options to shop with us whenever and wherever they want.  

Speed of delivery is important to some customers, so we have brought back our bicycle service to test demand further. "If it proves popular we might introduce it to other areas of London. It complements our same day delivery service which is available at selected London postcodes through our online groceries service." The extension of the service follows the launch of Togle, which deliveries groceries from M&S to selected areas of central London and also guarantees delivery within one hour. M&S is one of the few major food retailers not to offer its own delivery service. Amazon has offered one-hour delivery of selected groceries in certain UK cities through its Prime Now service for almost a year. The online retailer launched its full online grocery service, Amazon Fresh, in May. The availability of one-hour supermarket deliveries also comes as the competition for restaurant and takeaway home delivery in London becomes increasingly heated. Deliveroo was in June joined by Uber’s delivery platform, Uber Eats, and earlier this month, Amazon joined the party with Amazon Restaurants.

Both are only available in parts of inner London. This month, Just Eat also relaunched its brand in a bid to update its image from takeaways, mentioning a wider range of cuisines in its new campaign.yo sushi menu york A new Campaign for a new breedfood delivery manila 24 hours New ideas, new perspectives, new focusmenu sushi club argentina Register for tailored email bulletins today and let us deliver the insight that you needsushi online bestellen arnhem Subscribe to Campaign fromsushi new york hell's kitchen

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Sainsbury's said the service will allow customers who order by 12pm to have their shopping delivered to their home by 6pm The move is being underpinned by the launch of a new online fulfilment centre in Bromley-by-Bow, east London, where it plans to immediately recruit 470 people followed by a further 430 by 2020.The announcement comes after Amazon revealed its push into the UK grocery market in June when it launched AmazonFresh, which offers same-day fresh food deliveries to 128 London postcodes.Robbie Feather, Sainsbury's director for online, said: "Demand for our online delivery service in the capital continues to grow."We expect this trend to continue as more and more customers enjoy the flexibility of multi-channel shopping using our groceries website and app, in addition to visiting stores."Our online orders are currently picked from supermarket stores across the UK and this model will continue, but the Bromley-by-Bow centre will help us keep pace with demand in London, enabling us to fulfil another 25,000 orders per week."

Sainsbury's said the 185,000 sq ft online fulfilment centre will be opened in the autumn and has been kitted out with the latest automation and picking technology.The jobs created at the site will range from drivers and order pickers to product replenishers and managers.The three stores taking part in the same-day delivery trial include the Sainsbury's at Streatham Common, Richmond and Brookwood in Surrey.It said the trial service will be " competitively priced" for customers and free on orders over £100 delivered between Monday and Thursday. Customers who have a Sainsbury's "delivery pass" will not be charged.The retailer previously announced that it was planning to double its click and collect grocery sites to 200 by the end of the next financial year.Mr Feather added: "As our online sales grow we are seeing an increasing proportion of orders placed for next day delivery, so this trial is a natural next step in delivering our strategy to help customers shop whenever and wherever they want."