Amazon and Deliveroo will go head to head in the competitive food delivery market after the US internet giant announced a new takeaway service for certain parts of London.The internet firm said in a statement that its 'Amazon Restaurants' service would be available to subscribers of its Prime scheme and that delivery would be free for orders over £15.Amazon is the newest entrant to an increasingly competitive market, with the move a direct assault on takeaway apps Deliveroo, JustEat and UberEats. Launch: Amazon announced that Prime members in selected London postcodes can now enjoy delivery from hand-picked quality local restaurants via Prime NowMopeds and bicycles sporting either the Deliveroo logo have become a common sight on London's streets as hungry eaters use the service to obtain restaurant and takeaway meals without having to leave their homes.Amazon has bagged restaurants and chains, including Strada, Gastronomica and Planet Hollywood, to the Michelin-starred Benares. 

In total Amazon confirmed there will be 148 restaurants that will deliver their food via the platforms.Al Wilkinson, UK head of Amazon Restaurants at Amazon: 'London offers some of the best cuisine from around the world, so we're delighted that Amazon Prime customers can now enjoy food from their favourite restaurants via Amazon's ultra-fast Prime Now service.  food delivery london leytonE1, E2, E3, E5, E8, E9, N1, N16, EC1, EC2, EC3, EC4, SW1, SW3, W1, SW3, W1, WC1, WC2, SE1, SE11'Based on our own research into what is important to consumers in food delivery, our team have hand-picked a selection of the best quality local restaurants in London. sushi grade fish nyc'We're excited to be helping many of these small businesses start offering home delivery for the very first time.'Amazon said all food deliveries will be completed in less than an hour, while Uber and Deliveroo are targeting times of closer to 30 minutes. sushi new york hatsuhana

The company has also promised customers no menu mark-ups or hidden fees for the delivery service, provided their orders are at least £15 in total.robienie sushi gra online Normal: Mopeds and bicycles sporting either the Just East, UberEats or Deliveroo logos have become an increasingly common site on London's streetsThe service will initially be available to Prime Now customers in the City, the West End, Westminster, Pimlico and Victoria in central London; food delivery london e3Whitechapel, Bethnal Green, Bow, Clapton, and Homerton in the east; yo sushi delivery yorkIslington, Stoke Newington and Stamford Hill in the north; jiro dreams of sushi buy online

Kensington and Chelsea in the west; and Southwark, Lambeth, Vauxhall and Kennington in south London. Restaurants and chains signed up include:ArchipelagoAztecaAzzurro BenaresBibigoBilly Smokes Barbeque Bon Appetit  Mangia Bene Italian Restaurant Oaka At The Mansion HouseOlives & Figs Strada  The Crazy BearThe Duck Truck   Verdi's Italian RestaurantWawa Whaam Banh MiWoodlands RestaurantZena London The food delivery sector has faced mixed fortunes of late.Deliveroo raised $275million in fresh funds in August. Before the new capital raise, the company was valued at $800million. However, San Fransisco-based DoorDash raised $127million in March in a so-called 'down round' after failing to reach a $1billion valuation.UberEats launched in London in June this year. However, both UberEats and Deliveroo have faced recent tension with couriers over pay policies.Amazon has been on the charge in the UK food market since the turn of the year.Last September Amazon began selling frozen items via its Prime Now one-hour delivery service, which is offered in big cities including London and Manchester. 

That followed the expansion of the Amazon Pantry service, which enables shoppers to fill a box of grocery items from a range of 4,000 household products, including big brands such as Kellogg’s, Ariel, Colgate and Kronenbourg.  It comes as the online business signed a deal with supermarket Morrisons in February. The Bradford-based chain has agreed to wholesale ambient, fresh and frozen products to Amazon despite already operating its own website in partnership with Ocado. The service will initially be available in Whitechapel, Bethnal Green, Bow, Clapton, and Homerton in the east; and Southwark, Lambeth, Vauxhall and Kennington in south London brent cross shopping centre the broadway shopping centre 180-182 earls court road finchley road 02 centre finchley great north leisure park fulham broadway shopping centre 42 great marlborough street 244 shepherds bush rd 58 - 62 heath street basement + ground floor parkfield street, off liverpool road

4 great st thomas apostle (the big glass building next to the tower of london) cardinal place (off victoria street) garratt lane (opposite sainsbury’s) the loft, mezzanine level 46 - 48 wimbledon hill road Amazon adds restaurant deliveries to Prime Now in LondonDeliveroo and UberEats have some new competition. As if there weren't enough ways to order takeout in London, Amazon has jumped in with a Deliveroo-style competitor. If you live in the English capital and subscribe to Prime, you'll soon see a postcode option inside the Prime Now app. Chuck it in and -- provided you're in a supported neighbourhood -- you'll get a list of cafes and restaurants that are available for delivery. Amazon promises to complete each order in under an hour; in the US, the average drop-off takes less than 45 minutes, it claims. Amazon has over 100 restaurants signed up for its new service, however most are small or independent establishments. Scanning down the list, there's no Wagamama, Pizza Express or Gourmet Burger Kitchen.

A few businesses do stand out, however, such as Strada, Tossed and Velo. As for delivery coverage, well, you'll need to be in one of the following postcodes: E1, E2, E3, E5, E8, E9, N1, N16, EC1, EC2, EC3, EC4, SW1, SW3, W1, SW3, W1, WC1, WC2, SE1, SE11. Unsurprisingly, Amazon says it has "plans to expand further," although it's unclear exactly when and where that will happen.Amazon already offers a brain-melting number of food-related services. There's Prime Now for basic one-hour deliveries, Amazon Pantry for "everyday essentials" and Amazon Fresh for, you guessed it, fresh groceries. All of these are designed to compete with traditional supermarkets, however, rather than takeaway couriers such as Just Eat and Hungryhouse. Today's launch is different, as it provides direct competition for Deliveroo and UberEats. Those two have come under fire recently for their courier pay-outs -- Amazon will be hoping to avoid such negative press, earning the support of drivers, cyclists and customers in the process.